That’s right! Your product or service should solve a problem and improve the quality of life of the person using it. I know, some of you are scratching your head wondering how on earth does your product do that?

So here are some examples.

The handmade doll improves the quality of life of the little girl who plays with it by providing her with memories and happiness. You’re also solving the problem mom & dad had of providing a safe age appropriate toy their daughter could play with.

That jewelry you make, is allowing someone to have one of a kind jewelry that represents their personality and completes their signature look. Your craftsmanship just helped one person out there perfect the brand of self. And because you use high quality materials they don’t have to worry about their skin changing colors or becoming allergic to it.

Every product or service solves a problem even the “shallows ones”.